Launching an Enterprise B2B Marketplace in Record Time
The Challenge
NovaCraft Labs secured Series B funding with a mandate to launch their B2B procurement marketplace within four months. Their product roadmap required complex multi-tenant architecture, real-time inventory synchronization with supplier systems, and payment escrow functionality that their lean founding team of three engineers could not build alone. Every week of delay risked losing first-mover advantage in their market segment.
Our Solution
SMarDevs deployed a full-stack squad of six engineers covering React, Node.js, PostgreSQL, and DevOps. The team operated as a dedicated product squad with their own tech lead, collaborating with NovaCraft's product managers through shared Figma designs, Linear project boards, and bi-weekly stakeholder demos. A QA automation engineer was included from sprint one to establish automated testing pipelines that maintained quality at speed.
The Outcome
The marketplace launched on schedule with all core features operational, including multi-vendor onboarding, automated escrow payments, and real-time inventory synchronization across supplier APIs. NovaCraft onboarded their first 50 enterprise buyers within the first month post-launch. The automated test suite achieved 89% coverage, giving the team confidence to iterate rapidly on post-launch feedback without introducing regressions.
“SMarDevs gave us a cohesive, senior squad that owned outcomes, not just tasks. Our investors were impressed by the development velocity, and the code quality meant we could iterate confidently post-launch without accumulating technical debt.”
James Whitfield
CEO, NovaCraft Labs
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